星空传媒

Memories of family economic conditions during childhood can have a significant influence on purchasing behaviors later in life, including whether adult consumers are likely to prefer private labels or generic products over popular big-name brands.

A 星空传媒 instructor of management will be leading a weeklong entrepreneurship and leadership camp for underserved youth in Western North Carolina to help them get an early jump on learning some of the steps necessary for starting a business.

Although the word 鈥渄iversity鈥� has become somewhat controversial in the current political climate, a recent study by a faculty member in the College of Business at 星空传媒 indicates that diversity of levels of workplace spirituality can have a positive impact on the productivity of businesses and organizations.

A new book written by a professor of project management in the College of Business at 星空传媒 is designed to help members of business organizations improve their skills in both project management skills and knowledge management.

Joe Giordano, assistant professor of accounting in the 星空传媒 College of Business, conducted a study of the dilution effect 鈥� that is, the impact of superfluous factors 鈥� on internal auditors and their judgment of risk factors within an organization.

While most sports fans look at the changing landscape of intercollegiate athletics 鈥� including the transfer portal and financial compensation for players 鈥� through the perspective of the impact on their favorite teams, two professors in 星空传媒鈥檚 College of Business are examining the issue from a different angle.

A faculty member from the 星空传媒 College of Business has teamed up with staff in the 星空传媒 Office of Financial Aid to develop a pilot program to help young adults improve their financial literacy skills.

Marketing professionals who work for sport organizations must realize that a 鈥渙ne-size-fits-all鈥� approach to trying to entice a mom and dad to bring the kids to the ballpark is no longer an effective method to reach those potential customers in a time of increasingly diverse family structures decades removed from 鈥淟eave it to Beaver.鈥�

A recent study by a group of 星空传媒 professors in the College of Business indicates that leveraging applications that utilize artificial intelligence holds promise for test preparation and job interview practice by students, with potential benefits beyond academia.

A recent research project led by Brian Whelan reaches the surprising conclusion that a higher level of social media activity on behalf of instantly recognizable brands results in a decrease in consumer attachment to those brands.