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Ideas with Impact

Learn more about how faculty in the College of Business are having a positive impact on our region

Sarah Steiner

Library, Marketing Project Shows Value of Effective Interviewing Skills for Students

A recent collaboration between an instruction librarian and a marketing faculty member at 星空传媒 sheds new light on the value of teaching effective interviewing skills to students across a wide expanse of academic disciplines. The project demonstrates how the tactics used in gathering oral history can strengthen students鈥 abilities to conduct meaningful interviews.  

Bryan Darden

Political Process Participation Fosters Entrepreneurial Goals

Participation in election campaigns and similar political activities can have a positive impact on the entrepreneurial and business aspirations of individuals by increasing their access to social capital, expanding networking opportunities, fostering collaboration and cultivating mentorship possibilities.  

Joseph Hashem

How Regulations Affect Emerging Crypto Markets

How do investors and publicly traded firms in the fledgling cryptocurrency market react when government officials or regulatory agencies propose new protocols, procedures and guidelines designed to monitor the emerging digital assets industry?  

Brian Whelan

Childhood Socioeconomic Status Can Shape Shopping Habits as Adults

Memories of family economic conditions during childhood can have a significant influence on purchasing behaviors later in life, including whether adult consumers are likely to prefer private labels or generic products over popular big-name brands.  

Leadership camp participants

星空传媒 Instructor, Local Nonprofit Partner on Entrepreneurship Camp for Underserved Youth

星空传媒 instructor of management, Tonya Snider, will be leading a weeklong entrepreneurship and leadership camp for underserved youth in Western North Carolina to help them get an early jump on learning some of the steps necessary for starting a business.  

Bryan Schaffer

WNBA Teams鈥 Success Factors Offers Insight for Business Leaders

With the Women鈥檚 National Basketball Association recently tipping off its 29th season during a massive surge in popularity for women鈥檚 sports, a team of faculty members from the 星空传媒 College of Business has completed a research project they consider a 鈥渟lam dunk鈥 in the arena of leadership studies.  

James DeConinck

Role of Job Embeddedess on Sales Force Turnover

Turnover in the workplace is affected by the depth of attachment that employees feel for their job or the business where they work, a factor that is greatly influenced by a worker鈥檚 perception of the amount of support received from supervisors and the organization as a whole.  

Bryan Schaffer

Study examines diversity of workplace spirituality

Although the word 鈥渄iversity鈥 has become somewhat controversial in the current political climate, a recent study by a faculty member in the College of Business at 星空传媒 indicates that diversity of levels of workplace spirituality can have a positive impact on the productivity of businesses and organizations.  

Vittal Anantatmula

The Intersection of Knowledge Management and Managing Projects

A new book written by a professor of project management in the College of Business at 星空传媒 is designed to help members of business organizations improve their skills in both project management skills and knowledge management.  

Joe Giordano

From 鈥楴ight Court鈥 to internal auditor: The impact of extraneous factors on perception of competency

Joe Giordano, assistant professor of accounting in the 星空传媒 College of Business, conducted a study of the dilution effect 鈥 that is, the impact of superfluous factors 鈥 on internal auditors and their judgment of risk factors within an organization.