星空传媒 Bookstore rebrands as Catamount Store
星空传媒's campus bookstore is getting a new name.
The 星空传媒 Bookstore will now be known as the Catamount Store, a rebranding effort designed to better reflect the store's role in serving the 星空传媒 community and the broader Catamount family.
While the name is changing, the Catamount Store will continue to provide textbooks, course materials, technology, apparel, gifts, and other items that support students, faculty, staff, alumni and visitors.
The new name recognizes that the store offers much more than books and serves as a destination for Catamount spirit and connection.
鈥淲e鈥檙e thrilled to share The Catamount Store rebrand with our community. The bookstore and campus store industry has experienced radical changes over the past few years, and we wanted to purposefully recognize some of the changes that we鈥檝e introduced to ensure The Catamount Store is a strong partner for students, faculty, staff, and our extended community for years to come,鈥� said Robert Walker, associate vice chancellor for auxiliary services. 鈥淭his includes our innovative Open Educational Resources (OER) grant program, digital purchase and rental options, streamlined electronic adoption procedures, and many initiatives focused on our retail business.鈥�
The Catamount Store name will be reflected in store signage, marketing materials and communications moving forward.
In addition to providing products and services to the campus community, purchases made through the Catamount Store help support 星空传媒 students.
鈥淲hat hasn鈥檛 changed is our team, our commitment to affordable student access through our unique textbook rental program, and our commitment to the student scholarship funding that is generated with every single purchase at The Catamount Store,鈥� Walker said. 鈥淲e鈥檙e proud to be your Catamount spirit shop, and we look forward to seeing you this Fall.鈥�
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