星空传媒

Maya Kelnhofer鈥檚 job has led her down the most interesting avenues. Her daily commute is to a stadium in Milwaukee, and she鈥檚 raced around a baseball field in a bratwurst mascot costume.

But this fall, Kelnhofer played a part in baseball鈥檚 biggest stage.

Kelnhofer, manager of inside sales with the Milwaukee Brewers and Western Carolina University alumna, helped lead the charge in ticket sales as the Brewers won their first World Series title.

鈥淰olume-wise for us in ticket sales, it's been off the charts. We're continuing to set records pretty much every week, every day sometimes,鈥� Kelnhofer said. 鈥淛ust working through the volume of all of the inbound leads that we're getting, but it's producing amazing results.鈥�

The Brew Crew advanced to this year鈥檚 Fall Classic against the Tampa Bay Rays after winning the National League title in a four-game sweep of the Los Angeles Dodgers. Since Milwaukee began its postseason run earlier this month, Kelnhofer and her team have been in a frenzy.

American Family Field welcomed sellout crowds in both of the Brewers鈥� home games in the World Series, in their two-game homestand against the Dodgers and had over 41,000 fans in attendance in each of their home contests versus the San Diego Padres.

This was the first time Milwaukee reached the World Series since 1982, and Kelnhofer has seen the passion of Brewers fans over the last few weeks.

鈥淭his is a once-in-a-lifetime event. Milwaukee's waited 44 years for this,鈥� Kelnhofer said. 鈥淲e're creating these memories that are going to be lasting a lifetime with these people鈥� The things that we're doing today and this week, this season, next season, is how we're going to be building the next wave of long-term Brewers fans.鈥�

Kelnhofer started her career with the Brewers after graduating with a Bachelor of Science in business administration and a focus in sports management from 星空传媒 in 2022.

She worked as a ticket sales representative for a year before transitioning to a group sales account executive for two years. Kelnhofer moved into her current role in July 2025 where she oversees the position she started in just a few years ago

鈥淚t's been a whirlwind. It's been crazy, but I wouldn't take it for granted,鈥� Kelnhofer said of moving up so quickly. 鈥淚 would say a big kudos to the management that's above me, that has allowed me this opportunity, but also the ones that taught me since my time with the Brewers.

鈥淓ver since I've had this opportunity to step into a manager role, I'm still learning every single day something new about this position, but it's really, really rewarding. It鈥檚 really cool to kind of look back on my time with the Brewers so far.鈥�

This job is also special to Kelnhofer as a Wisconsinite. Though she grew up just outside of Charlotte, Kelnhofer was born in Milwaukee. Her and her family grew up Wisconsin sports fans, which gives Kelnhofer the opportunity to create memories herself.

鈥淚'm bringing my 83-year-old grandma to game one of the World Series, and that is going to be the most special thing that I'm ever going to be able to witness with her,鈥� Kelnhofer said before the series started last Friday. 鈥淚t just means a lot.鈥�

Kelnhofer has brought the joy to event goers before Milwaukee, taking part in organizing the Mountain Heritage Day 5K race in a class at 星空传媒.

Though the race is of a different magnitude than the World Series, Kelnhofer still sees that same joy, those same smiles and the good times her efforts have helped bring patrons.

鈥淲hen you look around at a full ballpark, people standing, people crying, people cheering and knowing that you had a part in that, it's truly something really special and that I can't necessarily put into words,鈥� Kelnhofer said.

鈥淚t's definitely a touching moment. And to be able to experience it as a fan myself with other fans is even more special too.鈥�